A stylist holding up a phone with a booking calendar as two clients laugh in a warm hair salon, with the Meta and Google Ads logos above themA young woman smiling at her phone on a sunny main street lined with small independent shopsA shop owner smiling from behind a wooden counter as a customer walks in through the open door of a sunlit home goods store

Google Ads and Meta Ads
for Small Business
Google Ads management for small business, with search campaigns built around the calls and bookings you want.

Velora Media runs Google Ads, Meta ads on Facebook and Instagram, and Microsoft Ads for small business owners, with a monthly report in plain numbers.

Google AdsMeta AdsMicrosoft Ads
See the plans
Which ads fit your business
The platforms · Google, Meta, and Microsoft

Which paid ads fit your business?

Google Search ads

Appear in Google results when people search for what you sell.

Google Ads

Facebook and Instagram ads

Reach people in their feeds by interest, location, and behavior.

Meta Ads

Local Services Ads

Pay-per-lead ads at the top of Google for a local service business.

Google Ads

Microsoft Ads on Bing

Search ads on Bing, Yahoo, and DuckDuckGo, run beside Google.

Microsoft Ads
The choice · intent vs. discovery

Google Ads or Meta Ads: which is better?

Best for intent

People already searching for your service see you at that moment.

Google Ads

Best for discovery

People not searching yet see a visual offer in their feed.

Meta Ads

Best for local calls

Local Services Ads charge per lead, which suits trades and home services.

Google Ads

Best for growth

Search and social together for $3,000 a month, as one plan.

Both
What you get · every month

What does paid ads management include?

Campaign strategy

A plan built around your offer, your area, and the return you are aiming for.

Strategy

Audience builds

The people most likely to buy, defined and tested on each platform.

Audiences

Creative direction

Ad angles, copy, and visuals chosen to stop the scroll and earn the click.

Creative

Optimization and reporting

Campaigns tuned to a target ROAS, with a monthly report in plain numbers.

Reporting
Pricing · published up front

How much does paid ads management cost?

Single channel

$1,500/mo

Google, Meta, or Microsoft

Two channels

$3,000/mo

Google and Meta together

Full multi-channel

$6,000/mo

Google, Meta, Microsoft, LinkedIn

Local Services Ads

$350/mo

Plus $500 one-time setup
Beyond the click · pages, video, tracking

What makes the ads convert?

Starter Web Presence

A landing page built for your ads, from $400.

Landing page

AI Commercials

Video ad creative made with AI, from $1,500.

Video ads

Conversion Optimization

Fixes the pages your ads send people to, from $2,000.

Conversion

Analytics & Reporting

A dashboard that shows what every dollar brings back, from $800.

Tracking
The numbers · what to expect

What you get, in plain numbers.

Starting price

$1,500

Per month, one channel

Platforms

4

Google, Meta, Microsoft, LinkedIn

Reporting

Monthly

Plain-number results

Ownership

Yours

Ad accounts in your name
How it works · audit to optimize

How do your campaigns get built?

Audit

We review your offer, your current ads if any, and your tracking before any budget is spent.

Step 1

Build

Audiences, campaigns, and creative direction are built for each platform you choose.

Step 2

Launch

Campaigns go live with a budget you set, and ad spend is billed separately.

Step 3

Optimize

We tune toward your target return and send a monthly report in plain numbers.

Step 4
Who it's for · local and online

Who do we run ads for?

Local service business

Google Search and Local Services Ads for calls.
Home services · Auto body

Local service

Practice or clinic

Search ads for patients and clients looking now.
Physicians · Med spas · Law firms

Practices

Shop or e-commerce brand

Meta ads that put products in front of buyers.
Florists · Apparel

Shops

Real estate agent

Meta and Google ads for listings and leads.
Real estate

Real estate

Questions · the ones owners ask first

Velora manages Google Ads for $1,500 a month for one channel, $3,000 for two channels such as Google and Meta, and $6,000 for full multi-channel. Your ad spend is separate from the management fee, and you set the budget.
You choose your own ad budget, and Meta bills it to you separately. Managing the campaigns costs $1,500 a month for one channel or $3,000 a month for Meta and Google together.
It depends on how people find you. Google Ads reaches people already searching for your service, while Meta ads reach people who are not searching yet. Many small business owners run both, which is the two-channel plan at $3,000 a month.
Yes. Meta ads run on Facebook and Instagram from one ad account, so Instagram placements can run alongside Facebook in the same campaigns.
No. The management fee covers strategy, audience builds, creative direction, optimization, and reporting. Ad spend is billed separately, and you decide how much to spend.
Local Services Ads are Google ads built for a local service business, and they charge per lead instead of per click. Velora sets them up, gets you verified, manages budget and bids, disputes bad leads weekly, and reports cost per booked lead for $350 a month plus a $500 setup.
Every campaign is optimized to a target return on ad spend, and you get a monthly report in plain numbers. For a full dashboard and attribution across platforms, add Analytics & Reporting from $800.
It helps. Ads work better when they send people to a page built for that one offer. A Starter Web Presence landing page costs $400 to $900 and goes live in days.
Yes. Microsoft Ads, formerly called Bing Ads, shows your business in search results on Bing and partner sites such as Yahoo and DuckDuckGo. We manage it as a channel within Paid Media Management, usually alongside Google Ads, since Google campaigns can be imported into Microsoft Ads.
Google Ads reaches the most searchers, so most small business owners start there. Microsoft Ads reaches people who search on Bing and its partner sites, and because a Google campaign can be imported, adding Bing is a common second step.
You do. Your ad accounts, data, and billing stay in your name. If you ever stop working with us, everything stays with you.

Start with a free ads audit.

Tell us what you sell and what you spend now. We will show you where the budget is working, where it is leaking, and which platform to run first.

Mon-Fri 9am-9pm ET · Sat-Sun 9am-5pm · No cost, no obligation
Hello@veloramedia.cloud